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Entrepreneur Motivation Podcast

Aug 23, 2021

My guest today is Catherine Brown, a B2B and corporate sales expert and author “How Good Humans Sell”. 

In this episode, we talk about how to overcome the feeling of sales being “icky.” Sales is something we all need to work on. It is core to being able to effectively attract, maintain, and assist those that need our products and/or services.

As Catherine shares, you can be a good salesperson and a good human. Just remember that people don’t just buy the thing you sell, but they also buy how the thing makes them feel. 

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